Rhetoric: According to Aristotle

These are the proper sources of exhortation and dissuasion, praise and blame, and prosecution and defense, and the kinds of opinions and propositions useful for their persuasive expressions. This makes a lot of difference in regard to persuasion that the speaker seem to be a certain kind of person and that his hearers suppose him to be disposed toward them in a certain way and in addition if they, too, happen to be disposed in a certain way. A spectator is concerned with the ability. These are practical wisdom, virtue, and good will. Rhetoric is an excellent way to present opinions and speak to large group of crowds with confidence and assurance. Also persuasion is found through the hearers when they are led to feel emotion by the speech. Persuasion occurs through the arguments when we show the truth or the apparent truth from whatever is persuasive in each case.

As a result, one should make the language unfamiliar, for people are admirers of what is far off, and what is marvelous is sweet. They either lack the practical sense or do not form opinions right or they for opinions right but they dot not say what they think because of a bad character. Speakers make mistakes in what they say or advise through either all or one of these.

There are three reasons why the speakers themselves are persuasive; for there are three things we trust other than logical demonstrations. Many accomplish this in verse and are appropriate there. Because what is said about subjects and characters is more out of the ordinary, but in prose much less so. Because of this, it is necessary for there to be three kinds of rhetoric: deliberative, judicial, and demonstrative.