The global success of Harry Potter books
The global success of Harry Potter books3 The global success of Harry Potter books 24.2.2 Publicity and the "Rowling-legend" 94.2.3 Unconventional marketing and Pottermania 94.3 Psychological and sociological factors 11Appendix 1: Covers in the UK, Germany, USA and Japan 14Appendix 2: Overview publication schedule 15 "(Harry Potter) will be famous - a legend - ... there will be books written about Harry - every child in our world will know his name!" J. K. Rowling (1997): Harry Potter and the Philosopher's Stone, p. 20Harry Potter is the short formula for an extraordinary literary success. More than 140 million people worldwide have already read the first four volumes. Another three volumes are planned. The author Joanne K. Rowling has managed to turn the kids of the Nintendo- and Pokemon-generation into passionate book reader
Volume 4 "Harry Potter and the Goblet of Fire" was published in July 2000 with the highest first edition ever in the UK (1. The character of Harry Potter is realistic because of his struggle to overcome his fears and discover the powers that lie within him. The text is translated, in some cases words are adapted ("magic language") and the cover is different (see appendix). Furthermore, children are more influenced by media then they were 20 years ago and consumption plays a bigger role. Rowling herself maintains strict control over the merchandise licenses granted. In November 2001, the first movie "Harry Potter and the Philosopher's Stone" achieved record sales during the first days of its release. Although larger companies were applying for the copyright as well, Rowling gave it to Matsuoka because of her passion and dedication. One day, she discovered Harry Potter, read the book in one single night and decided to translate it. 3 The global success of Harry Potter books3. For Rowling, it was pretty surprising that the British scenario of a boarding school appealed to children from very different backgrounds.
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