When a company is fortunate to have a great leader who can motivate, communicate, reward, and lead his/her subordinates, they have a greater opportunity to be very profitable business. Idealistically, this leader would be effective, but Xerox was not fortunate to always have such a dynamic leader. Xerox suffered because of leaders and managers who had little knowledge of how to be successful in leadership. Powerful leadership is crucial to any company and Xerox is no exception. Xerox has had many downfalls in their company because their leaders lacked experience, did not recognize any need for change in leadership abilities, didn't set any goals for the company and as a result, failure.
             Leaders cause things to transpire, illuminate possibilities, and embrace dreams and goals through communication and action. Xerox lacked many of these qualities, which caused them to lose a lot of business. Leadership is based on leaders recognizing what he/she does not know and be willing to learn. They must also have a clear vision and communicate objectives to their subordinates. They should be able to give others the power to make decisions. Xerox did not do this. The company ceased work on many projects, such as Ethernet, and ended up with failed investment ventures.
             If Xerox leaders were able to effectively lead the company, they would not have dismissed the discovery of the personal computer and allowed the emergence of Japanese competitors. Industry leaders such as IBM, augmented business for themselves and created a bigger market. Xerox leaders did not recognize importance of developing new leadership qualities even in the time of these crises.
             It took almost a complete shutdown before Xerox could realize their massive blunders and make a turn around. In the early 80's after a great decline in product, Xerox began correcting these flaws. Xerox promoted Norm Rickard to VP of corporate quality due to his effective exp...