The Power of Advertising
Bulimia, Anorexia, depression, low self-esteem; advertising directly effects females everyday causing them develop conditions similar to these. Most people think that advertising has no influence on them, which is exactly what advertisers want them to believe. But if that were true, why would companies spend over two hundred billion dollars a year on advertising (Coen, 136)? Centuries before the Christian era, advertising began. One of the first known methods of advertising was the outdoor display, which was usually an eye-catching sign painted on the wall of a building (Goodrum, 6). Since then technology has developed as well as the methods of advertising. Companies have found their targets and have spent billions of dollars to get their attention. Unfortunately, advertisers realize that young females are easy targets. Most teenage girls are sensitive to peer pressure and find it difficult to resist or even to question the dominant cultural messages perpetuated and reinforced by the media (Roan, 28). Advertising is detrimental to the self-concepts of females. A systems approach towards advertising is the only solution when evaluating the already existing problems, the measures that may be ta
Similar to alcohol, cigarette ads promote false images as well. Children are the most vulnerable to these ads. Even more destructively, they get the message that this is possible, that, with enough effort and self-sacrifice, they can achieve this ideal. there is always that feeling of dissatisfaction. Girls of all ages get the message that they must be flawlessly beautiful and, above all these days, they must be thin. That would disrupt the climate of denial that is so vitally important to the sellers of addictive products. I am not saying that advertising kills us, but to a certain extent, I am stating that it does promote unwanted problems such as eating disorders and depression. ken, and the benefits of these measures. Advertising has been around for quite some time and will remain a major component of society for centuries to come. The more educated they are of the media and its powerful influence, the better they can see through to the advertiser's real purpose. Many people would say that the solution to this problem begins with the individual. Young women are extremely desirable to advertisers because they are new consumers, are 2beginning to have significant disposable income, and are developing loyalty to certain brands that may last a lifetime (Brown et al. If we want to combat the obsession with thinness from a public health perspective, we would demand that Congress and the Food and Drug Administration take an active role in investigating and regulating diet programs and products. Becoming media literate is also very important.
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