Many ads definitely do use expected media vehicles to deliver their message to the customer. However, in the 2001 Winter addition of Forbes ASAP on page 91, the magazine had an ad that was totally different from other ads displayed throughout the magazine. The advertisement was for a type of Whiskey called Glenfiddich. Every other ad in the magazine had something to do with business or money. There were numerous ads for computers, copiers, cars, businesses, and dotcoms. Ads for Whiskey or hard liquor run common in magazines such as Sports Illustrated, Maxim, and Playboy. We rarely see ads for liquor in a true business magazine.
             The ads slogan states "You can't Invest in Glenfiddich, aside from stashing a few bottles aside." The key selling message in this ad is the fact that they use the word "invest" in great big letters, to grab a businessman's eye. In regards to the rest of the slogan, the letters are relatively small. The ad is relating similarly to the stock market. They want you to buy their product, put it aside in the liquor cabinet, and then when someone wants a drink, take it out. This takes on the similar approach, as one would do when they would invest in the stock market.
             The target audience in this ad is the high working class businessman between the ages of 35-60. They make small references with age throughout the ad telling the reader where they came from and how the company has been around for a while. Furthermore, by looking at the bottle, the whiskey isn't cheap. This hints that the company wants the wealthy older businessman to buy their product. The Company's idea is that after a rough day of work, they want you to sit down and have a nice glass of Glenfiddich to take the edge off your workday.
             The media approach will work for this brand. The whole idea is original. It's in a magazine where there aren't any rem...