Unusual Ads in Magazines
Many ads definitely do use expected media vehicles to deliver their message to the customer. However, in the 2001 Winter addition of Forbes ASAP on page 91, the magazine had an ad that was totally different from other ads displayed throughout the magazine. The advertisement was for a type of Whiskey called Glenfiddich. Every other ad in the magazine had something to do with business or money. There were numerous ads for computers, copiers, cars, businesses, and dotcoms. Ads for Whiskey or hard liquor run common in magazines such as Sports Illustrated, Maxim,
The target audience in this ad is the high working class businessman between the ages of 35-60. This takes on the similar approach, as one would do when they would invest in the stock market. With the huge tempting bottle below, there is a 50-50 chance the reader will look into the product, meaning this is a persuasive ad. We rarely see ads for liquor in a true business magazine. It's in a magazine where there aren't any remotely similar ads. This hints that the company wants the wealthy older businessman to buy their product. Once the reader sees the word "INVEST" and sees that it has nothing to do with the market, it will strike the reader as a different type of investment. The Company's idea is that after a rough day of work, they want you to sit down and have a nice glass of Glenfiddich to take the edge off your workday. The ads slogan states "You can't Invest in Glenfiddich, aside from stashing a few bottles aside. The media approach will work for this brand. Furthermore, by looking at the bottle, the whiskey isn't cheap. The ad is relating similarly to the stock market.
Common topics in this essay:
Invest Glenfiddich,
Forbes ASAP,
,
Maxim Playboy,
Ads Whiskey,
buy product,
stock market,
word invest,
|
Acceptance Essays
