Ad analysis
Lust and sex appeal; these are two emotions that dominate adolescent' thoughts. We want to be perceived as sexy, fun, and attractive by our peers. Raging hormones during these teenage years provide fuel for those emotions to run rampant. In order to appeal to these extreme emotions and grab the attention of your intended audience, where you place your advertisement is critical. If you place your advertisement in a magazine that interests the wrong demographic you are trying to reach, it will be ultimately ineffective. Regardless of how effective you advertisement may be in appealing to your target audience, if they do not even see your advertisement because of placement in the wrong style of print medium, you will be unsuccessful in selling your product. Advertisements in Cosmopolitan magazine have both successfully and unsuccessfully grabbed the attention and captured the desires of their young adult audience because of their on-target and off-target placement, respectively, in this magazine. Done successfully in this first advertisement for an alcoholic beverage, Skyy Blue, the company conveys a message about its product that undoubtedly strikes the interests of its target audience. The advertiseme
With that in mind, what would a teenager find appealing or fun in an advertisement for alcohol that boasts seriousness, honor, and quality? You're right, nothing. Where the first advertisement is beautifully crafted in its appeal to the pathos of its target audiences, this second advertisement for Cruzan Rum is certainly lacking. A teenager would much rather associate drinking with sex appeal and attractiveness, which is why the first advertisement is so effective in selling its product to the targeted reader, and also why the second advertisement is not. But let me ask you this, what is the point in being the "most honored rum distillery in the world," if no one is going to buy your product? They have failed to sell their product because due to their random placement of this advertisement in the wrong style of print medium, they have wasted millions of dollars in campaigning their product to the wrong audience. nt consumes itself with appealing to the audience's pathos, or desires and emotions. Although it relies heavily on the pathos of its audience, teenagers who are all wrapped up in feelings and emotions, and its placement in the correct type of magazine, it deems very effective. Instead of trying to appeal to the reader's emotions or soul, this advertisement appeals to their logos, or the head. While Cruzan Rum is successful in conveying the high-quality of its product, it has failed to sell its product to the readers of its advertisement. Hey, if I am going to have Britney Spears' body and a gorgeous guy waiting for me by a shimmering pool, forget going to the gym and the aggravation of dating, bring on the Skyy Blue! This advertisement employs all of the shallow, image-consumed thoughts of teens to successfully sell the product. Both of these magazines would have been much better choices for placement of this particular advertisement because the target audience in each is a more sophisticated, and knowledgeable adult who would be much more likely to appreciate the quality of the product. Perhaps, if Cruzan Rum had lost the high standards and serious approach to selling its product and focused more on what interests its audience, as well as correct placement so as to reach the targeted audience, it would have been much more effective. " While this claim, in addition to the listing of the many awards and honors the rum has received may appeal to some, it probably does not appeal to the subscribers of Cosmopolitan magazine. So, it should come as no surprise that many engage in drinking to induce this idea of fun and excitement. Teenagers these days just want to have fun.
Common topics in this essay:
Cruzan Rum,
Skyy Blue,
Failure Lust,
Advertisements Cosmopolitan,
Golfer's Digest,
Britney Spears',
target audience,
cruzan rum,
selling product,
skyy blue,
cosmopolitan magazine,
sell product,
audience advertisement,
rum distillery world,
failed sell product,
honored rum distillery,
appealing target,
advertisement cruzan,
rum distillery,
product failed sell,
advertisement cruzan rum,
|
Acceptance Essays
