Introduction to Campus Bookstore Complaining
Campus bookstores usually perform well on their handling of most complaints. However, attempts made by students to obtain a refund for electronic items, such as calculators, often end up in frustration because of the students' unawareness about the ways to effectively register a complaint with the bookstore managers. The final decision rests with the managers; therefore, it is absolutely essential to have a good understanding of the key elements for complaining to them about obtaining a refund for faulty items. First of all, know your rights as a consumer before meeting the bookstore manager; your complaint is based on the fact that those rights have been violated. Every item purchased at the bookstore must be of marketable quality and reasonably durable. For example, a TI-86 calculator should have no visible damage and should operate properly for at least five years in normal conditions. In addition, the product must be as portrayed; whether that portrayal is part of the advertising on the label or made by the salesperson. For instance, the salesperson
There are so many problems encountered while attempting to get a refund at campus bookstores that it makes a person wonder what happened to the famous saying, "The customer is always right". There have been several instances where students have been instructed to call Texas Instruments to complain about faulty calculators. Finally, if a reasonable discussion with the campus bookstore manager is not successful, use a more aggressive two-step technique referred to as "The Big Gun". Second, stay calm, but be firm while presenting your case to the campus bookstore manager. It is easy to get frustrated, especially if the process leading to the meeting with the manager has been an arduous one. Therefore, when dealing with a campus bookstore manager, it is crucial to know your rights, to have a composed but assertive attitude, and to use "The Big Gun" if necessary. Contrary to what many people believe, it is unnecessary to create an agitated environment; most managers value good customer relations and will go the extra length to ensure a smile on your face before your departure from the store. The students have been dealing with these issues for years now, and the managers have not changed despite their loss of several cases. should not claim at the time of sale that the TI-86 calculator could perform word processing, while it does not. " A proper attitude is indeed essential for an effective complaint. Besides, North Carolina State law clearly states that a manufacturer's guarantee does not replace the retailer's legal responsibility toward the consumer. Although this sounds a bit drastic, many managers have given out refunds after losing a customer, or two, as a result of such an action. Second, if the preceding stage is not successful, report the case to "Action 9", which is a special news segment on WSOC-TV that deals with consumer troubles. After going through the process of "The Big Gun", approximately ninety five percent of students have reported receiving refunds.
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,
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