In this essay I am going to discuss the effects that modern technology has had on newspaper distribution including what was expected to happen, what has happened and why.
             With the advent of Internet access becoming widespread in the early to mid 1990's, the media industry forecast the demise of the printed newspaper. The experts expected the demise to be very rapid, almost overnight in fact. But this was not to be the case.
             News has started to become big, and thus it is everywhere. It is on the radio, on the television, on the Internet and it can even be sent to your mobile phone in a text message nowadays. The more widespread dispersal of news stories has meant that people living the fast modern lives they do, they have had less time to buy newspapers, but more importantly have had less need to buy newspapers, as they can and will pick up the news through one source or another, throughout the course of the day.
             News companies thought that with the arrival of the Internet in most homes, no one would buy printed newspapers anymore, what would be the need to buy one, when they could go online and read the news on the net?
             The truth behind this is that they were partially right from that point of view. The trend seems to be, from looking at the research done on the matter, is that there are two different audiences or markets if you prefer. The younger generation and the technical or modern people are the first type. These people spend a lot of time online, they know that they can find anything they want on the net and they know how to find it. These are the type of people who would not have bought a newspaper in the first place, so the newspapers are not losing custom here, if not gaining at least a little custom from offering pay-per use services online and broadening their audience base at the same time.
             The other type of people are the people who only use the internet occasionally, perhaps as an extra resource e
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