Effect modern technology has had on newspaper distribution
In this essay I am going to discuss the effects that modern technology has had on newspaper distribution including what was expected to happen, what has happened and why.With the advent of Internet access becoming widespread in the early to mid 1990's, the media industry forecast the demise of the printed newspaper. The experts expected the demise to be very rapid, almost overnight in fact. But this was not to be the case.News has started to become big, and thus it is everywhere. It is on the radio, on the television, on the Internet and it can even be sent to your mobile phone in a text message nowadays. The more widespread dispersal of news stories has meant that people living the fast modern lives they do, they have had less time to buy newspapers, but more importantly have had less need to buy newspapers, as they can and will pick up the news through one source or another, throughout the course of the day.News companies thought that with the arrival of the Internet in most h
This information must be sifted through, just like the Internet, and at the end of the day there is no substitute for having the information you need encapsulated in writing, on paper in front of you. Books did not suddenly become obsolete when computers were introduced, featuring interactive encyclopaedia's and resource programs. For instance, if someone wants something to read on the bus on the way to work, they will buy a newspaper to read, which they will probably, then leave on the bus. In short, modern technology has not had the effect on newspaper distribution that people first thought it would. The other type of people are the people who only use the internet occasionally, perhaps as an extra resource every now and then; They may go online to find a certain piece of information about something, but when they want to read up on the news they will go down the newsagents and buy a newspaper. The younger generation and the technical or modern people are the first type. 30 at the most for a newspaper, which can then be discarded when you are finished with it. These people spend a lot of time online, they know that they can find anything they want on the net and they know how to find it. So although newspaper sales have been generally decreasing over the past ten years or so, these decreases have not been drastic and are not likely to kill off the printed newspaper in the near future, as the majority of people will still buy a newspaper. These are the type of people who would not have bought a newspaper in the first place, so the newspapers are not losing custom here, if not gaining at least a little custom from offering pay-per use services online and broadening their audience base at the same time. It has not died, and although sales are decreasing they are nowhere near the kind of figures that may be considered as the end of this market. One of these is the ease and accessibility of a newspaper. The trend seems to be, from looking at the research done on the matter, is that there are two different audiences or markets if you prefer.
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