Kennedy

With the invention of television, American politics would be forever changed. Politics and television have evolved to be so intertwined that they are now almost synonymous. With politics undoubtedly comes the media. Since the invention of television in the nineteen fifties the media has had a substantial impact on the outcome of a highly publicized campaign. This transition from campaigning in front of unions, work places, and public forums to being able to reach more than 45 million homes in America with a single ad led to a drastic reform in the way a president would seek election. The presidential election of the 1960 would be the pioneering example of media’s future existence and impact in the realm of politics. In a sense the way a candidate was perceived on television would make or break the way the public would view them. The television would be a vehicle that would allow candidates to address a large portion of their electorate without having to visit each individual district a very expensive, time consuming task for a presidential candidate.

Television also allowed candidates to better focus on being physically present in those

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Nixon felt that the first debate would gather the largest crowd and as a result wanted to address his position on foreign policy during this debate. This was a very clever way to use the reporters to his campaign’s advantage. It had nothing to do with the issues, but instead was based solely on appearance to the general uneducated public. The first crowd drew the most viewers and the last debate was nearly 20 million less. districts where there was a close race. His use of the media as a strategic way to gain popularity would eventually lead to his election. He sported a very good Christian image with a beautiful wife and a prestigious family. Naturally Nixon wanted the most people to view the debate that he felt the most comfortable with. Although he was also relatively young he was not using television to his advantage, but rather to his demise. Paper, J, Lewis, “The Promise and the Performance”,Crown

Publishers Inc. ”(Nixon,323) Another issue that came up was the subject matter of the debates that is when to discuss which issues in what debate. , “America In Search Of Itself, The Making

Of A President”,Harper and Row Publishers, New York,1982.

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Approximate Word count = 1482
Approximate Pages = 6 (250 words per page double spaced)

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