Media Stereotypes
Today, every one of us is spending more of his leisure time watching TV. The shows on the TV influence our decision process According to the established sense in the society, femininity and masculinity are tightly bound to gender. Men are supposed to be masculine. They are expected to be strong, rough, to have high stamina. They are not supposed to wear skirts (the Scots are an exception) but trousers, and should avoid colors like pink and violet. These are "feminine" colors. The man in the family is usually the person who should provide money and build a career. On the other hand, women are supposed to be tender and loving mothers and wives, to wear skirts and to walk on high eels. They are should not have a career, but should take care of the kids and the house. It seems that these perceptions have been existing forever. That is because from early childhood, we are thought by our parents that pink is for girls, and blue is for boys. The trucks and weaponry toys are for boys and the dolls are for girls. Than, it is not surprising that we accept gender stereotyping and try to fit in the rigid models of feminine and masculine. For example, women athletes and especially tennis players and basketball players are afraid of losing
French people in the media always wear berets and have onions round their necks. To avoid this they are trying to look more feminine. Instead, we see football players and weight lifters with builds far beyond that of most men. The concept of what is manly, as defined by the media, has had a greater negative than positive impact on society. Television's most prominent black men are athletes and entertainers. (Ingham 1997) In daily shows such as soap operas, women are usually hysterical, crying and emotionally out of control. This personifies women as being the inferior sex, which leads to many false stereotypes. Women are always the ones cooking, cleaning, doing household tasks or taking care of children. The females on the show were the presenter of the game show, Donna Air, who had long curly blonde hair, and a shirt with half the buttons not done up showing off her bra, and a contestant who also had blonde hair, had big boobs, and was wearing a low cut top and was referred to by the other host as ôSexy ZoÙ!o This blonde bimbo image is frequent in the media and has gone back right to the days of Marilyn Monroe. They are portrayed as being emotionally and physically inferior and submissive to men. Racial Stereotypes in the media:African-Americans are mostly rap stars, professional athletes, drug addicts, welfare mothers, criminals and/or murderers; Latinos are illegal aliens, ignorant immigrants who take, but give little back to the country and can't even speak the language, or drug-crazed thugs who have no respect for law or order; Asian-Americans are either weak, model citizens or inscrutable, manipulative, or uncaring invaders of business, especially in the United States; Native Americans are illiterate, drunken Indians who hate all Caucasians and sleep away their lives. And the emotions he holds inside can burst out in unhealthy spurts of aggression, violence, verbal attacks, and hostility towards others. However, what our society has decided for men is far more sinister. The stereotypical man is also likely to be aggressive and prone to violence. On the court, on the field, on the rap stage, they are heroes to both Whites and Blacks, particularly to the young.
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