Sex appeal is seen on magazine ads, televison commercials, and billboards acrosss America. Alcohol companies perdominantly use physical attractiveness in an arousing manner to promote their advertisements. They employ manipulative tactics that persuade the audience to buy their product. Most of the alcoholic ads are based around beautiful women and how a man can obatin one. These companies exploit women in a degrading manner, abusing the privelege of advertisement.
             The first advertisement, produced by Tanquery Gin, portrays the owner of Playboy magazine, hugh Heffner, and two playmates. This ad provides a classic example of how companies promote their products through sex appeal. They use the beautiful women to grab the audience's inital attention. Once the reader focuses on the ad, they begin to notice what is being promoted. The alcoholic bottle is strategically placed next to the women so that it will be the second item noticed. Above the bottle are the words, "Distinctive Since 1830," suggesting that the gin is one of the best because it has been around for a long time. Above Heffner, "Distinctive Since 1953," suggests that he has achieved a great deal of success over the past few decades. The ad has now established a comparison between the infamous owner of the pornographic magazine, Playboy, and Tanquery Gin. It gives off the impression that both naked photographs of women and the consumption of gin lead to a world full of rewards.
             Heffner stands with his arms crossed and a smirk on his face, glaring at the girls. The expression on his face makes one wonder what he is thinking. Is he proud of his "work" or is he just noticing how intrigued both women are by the bottle? From the look on their faces, the women seem to long for the taste of gin. thiswould lead someone to believe that women would do just about anything for a bottle of alcohol. The ad offers the fantasy,
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