E-commerce
The arrival of Internet has fundamentally changed the way people communicate. The world has shrunk. Distance between different continents, countries and cities have been replaced by a huge computerized network. Under this revolution, information can be exchanged instantly with the ease of a few key strokes. Companies rushed to develop their e-commerce strategies. Many have failed. Nike, as the world・s largest brand-name sports apparel company, is one of the few survivors. Unlike other companies, Nike has a clear goal right from the start. ：We know consumers want more information about Nike products, how they work and where to get them. I like to think of today as the continuation of Nike's e-commerce experiment . . . a chance for consumers to contribute to our learning how to better serve their needs,； says Mary Kate Buckley, Director of New Business Ventures. ( Nike, 4) Nike officially stepped into e-commerce on February 11, 1999, when consumers can buy products on Nike.com. (Nike, 4) The purpose of the move is to correspond Nike with the original purpose of Internet, exchange information. Therefore, Nike.com is not only a product-selling site, but also a communication and marketing effort. This concept distin . . .
This has helped Nike to improve its pricing and product design. (Darwin, 2) They can virtually ：build； Nike shoes. The blending of e-commerce with day-to-day operation will contribute to the continuing dominance of multinational corporations over our economy. After launching EnronOnline, the company saw an increase of 60% in physical volume traded. Also, the company is posting updated news and trading information on its website to inform employees. Similar to Seven Eleven, Cemex has grown larger with technology. (The New York, 1) Another example of communication on Nike. Historically, every major technological innovation such as telephones and cars had significantly reduced the cost of transaction and improved the economy. However, the internet offers a new interactive relationship between the company and its suppliers and consumers, while EDI only improves the speed of transaction. An order can be sent and received on the same day. Seven Eleven Japan is another example of how large companies are adopting e-commerce to increase sales and profitability. It charges annual fees to clients rather than charging by the number of transactions. When the internet arrived with its free and immediate exchange of information, Merrill Lynch was stripped of their fundamental advantage.
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