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Aesthetics

Aesthetics is concerned with the way an object affects our senses, particularly in visual terms. Once a design has been completed people will want to evaluate or criticise it. They may comment on how well it works but their initial reactions will probably be based on its aesthetics qualities.

Aesthetics covers a range of factors, which affect each other. For example, every shape is made up of lines. It has a proportion and could be described as balanced, symmetrical, dynamic or static in appearance. These words help us to communicate information about shapes and in turn help us examine our feelings towards them.

Aesthetics takes into account a whole range of factors such as:

. . .
Saying as I am looking at a theme of Art Nouveau, I could either have the actual structure of the product an Art Nouveau design, or I could incorporate the design of Art Nouveau onto the side of the product. Metals are sometimes used to give a feeling of efficiency, perhaps in a working environment.

In the design of any product aesthetics is important, but for this particular project it is the most important factor because due to the fact that I am designing for an Art Nouveau room, I have to make the aesthetics look have a touch of Art Nouveau to it. m

· Colour

These are familiar terms and most of us could use them to comment on certain aspects of product design. It is also about how it stimulates the other senses creating feel or ‘ambience’ about a product. They will understand how aesthetics can affect people and become sympathetic towards different market groups’ tastes, cultures and styles. This is important because as I have already mentioned, the material reacts with the way stimulation of the consumer.

This is another topic that I will have to look at, the choice of materials. I would want the materials that I use to stimulate the consumer as much as possible so that he/she is happy and feels good about it. It may also give a feeling of warmth and comfort. There are less familiar terms such as harmony, rhythm, unity and balance, which can also be used to express feelings and opinions about a product.

Aesthetics is not just about the visual though.

A confident working knowledge of aesthetics will take time to master. For example, a product made from timber like pine will release a natural fragrance that is found in the sap of the timber.

Common topics in this essay:
, Art Nouveau, Nouveau Aesthetics, art nouveau, art nouveau aesthetics, nouveau aesthetics, familiar terms, range factors,

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