Marketing management is an important career. Professionals in any career need to sell their product or service, they need to know how to introduce it to the merchandise. Marketing managers know how to do it.
They develop strategies to sell products and services analyzing the merchandise. They develop an advertisement and promotion plan so that they appeal to customers. They need to keep track of trends through trade journals and shows and they also consult to buyers to figure out which products or services will be most in demand.
Marketing managers also handle conflicts, such as copyright infringement and royalty sharing, with those outside the company.
Marketing managers are people who persuade people to buy products, they need to convince others to buy goods or change their minds or actions. They are also people who have a high level of social interaction, they speak clearly and are good listeners since they have to communicate with supervisors, peers or subordinates; they deal also with people outside the organization. They establish and maintain relationships. They analyze and process information, and use logic to identify problems and apply solutions. They train, develop and coordinate the work of others since there are responsible for the results of work done by others
Those people are absolutely creative, they have to think of original, unusual and creative ideas and solutions, they must be able to see detail of objects and differences between colors, shades and brightness
They should be organized in their time and organized in finances, they should know how to spend the money in an efficiently way as well as keep track of how the money was used.
They must be prepared to work under press ion; they may work 50 hours a week or more and travel often to meet with sales representatives and clients.
As in every profession, marketing managers need knowledge, they should know Sales and Marketing as well as administr
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