The Toyota Corporation is a strong competitor in the automobile industry. Its many strengths can be used to maintain its position, and there are several different ways in which it can overcome weakness, take advantage of opportunities, and avoid negative impact from its threats.
             The strongest strength of Toyota is its well-known name and trusted reputation. Most people in America are familiar with the company's products and feel that they are safe affordable vehicles. By continuing to ensure that the cars they produce adhere and surpass the current safety standards, avoiding negative publicity, and positively projecting the company's image as much as possible, Toyota can continue to enjoy the benefits of its respectable name. By doing so, people who are in the market for a new automobile will think of Toyota as one of their first choices as they start researching their purchase.
             Another of Toyota's strong points is that they have devised a production method that is both fast and inexpensive (Toyota.com, "Manufacturing"). This efficient system allows them to produce a lot of high-quality vehicles that they can sell for an affordable price. It is vital that they continue to provide this low price to consumers so that they can keep up with competitors offering similar products. Model loyalty is important to Toyota. The Camry has been the number one selling passenger car for five out of the last six years in the United States (Toyota.com, "Sales and Service"). Prior customers who have purchased a Camry in the past may come right back to the company when looking for a new vehicle in the future if they are satisfied with the car. Toyota needs to continue producing new model Camrys, complete with new features, to maintain that customer base. Toyota's other brand names, Lexus and Scion, give the business an edge on other automobile markets.
             A shopper looking for a luxury car or SUV may look to these car names rather than a Toyota mod...