Childtime Learning Centers
Education entrepreneurs, companies and investors seized opportunities during the past decade to continue development of a for-profit education business sector. Investor interest in the industry reaches a broad audience, and the Internet transforms the competitive landscape of education markets. The 1990s will be remembered as a time when the for-profit education industry came of age. The foundations for a vibrant 21st century education industry - entrepreneurship, technology innovations and market opportunities - began to coalesce and achieve critical mass.For-profit childcare center chains are one of the outcomes of the recent growth of the for-profit education industry. One such chain of for-profit childcare centers, Childtime Children's Centers, Inc., has come out on top as one of the leading national providers in the United States.Childtime's program is designed to foster a general sense of self-esteem, self-confidence, and competence in self-help skills and language abilities in children. Childtime sees these skills as necessary for effective social interaction as young children develop. Furthermore, Childtime's program emphasizes the process of learning and discove
The industry is very competitive, regulated, and fragmented, with no one market share leader. Sponsorship can take several forms, including financial support and guaranteed enrollment levels. Most, if not all, of Childtime's direct competitors have a goal of providing quality and developmentally appropriate programs in a safe environment. As a result of its weak financial condition, Childtime is not in a position to acquire other companies (it recently acquired the TutorTime childcare center chain). Current TrendsThere are several current trends occurring in the United States market. ChallengesChildtime is facing many challenges, both internally and externally. Center-based childcare and preschool educational services are provided five days a week throughout the year to children between the ages of six weeks and twelve years. Marketing StrategyI believe that in the future, childcare centers will be seen and managed as distribution channels for additional services to create incremental revenue opportunities. Childtime's industry is characterized by high employee turnover and has been adversely affected by September 11th and increased unemployment levels resulting from international and national uncertainty about war. The childcare market comprises three segments: standalone, worksite and backup.
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