Together with the songs' melody and lyrics, music videos are powerful tools that tattoo
human minds with images that shape a person's attitude. Throughout the twentieth
century, music videos have influenced various perceptions on the images of women. No
matter what the women in the music videos are singing about, or what actions they are
doing in the videos, there is almost always a sexual overtone. For women to be portrayed
in this way has many consequences, for the images that we view in every day life shape the
way we think. Viewing a music video that has a woman being portrayed in an overtly
sexual manner once may not have a very serious affect on a person, but seeing many
different music videos all portraying women sexually, and seeing these videos over and
over, does indeed shape a person's mind to view women with much less respect than they
would otherwise. This therefore, is where the problem lies. Over time, seeing women
being portrayed as sex objects will shape the way people in general view women. It will
change how a woman sees herself, and how a man sees other women.
A big problem with music videos is that the visual is put to music. Every time a
person listens to a certain song on the radio or on a CD, the images of the music video will
pop into their heads. If one views a particular music video at least a few times a day, and
also listens to the song on the radio or on a CD a few times a day, they are being
presented with these images over and over. The younger a person is, the more these
sexual images can affect them. Young adults are possibly the most influential group, for
music videos are much more popular at this time in a person's life. How a teenager
dresses, acts and talks can be heavily influenced by what they see. The main reason for this
is because at this age, a teen is constantly searching for what kind of person they are to
become. Their self-esteem is...