Advertising on Children
ADVERTISING ON CHILDREN In today's world, advertising is becoming more widespread. Its role is to increase market share and educate consumers about the new products .There are many ways of advertising which are television, radio, national press, local newspapers, magazines, cinemas and the most important one billboards. Nowadays, advertisers are likely to use billboards which are positioned near schools. Because, in the past, advertising seems to be a part of an adult's world, however, recently, advertisers have realized that children would become the most influenced group by advertising. This opinion also came up in producers' minds so that they started producing childrenswear and foods besides toys and games. As a result of this, as Anita Holmes says, " Marketing and advertising to children is on the rise." ( Conover) Thus, whole new advertising strategy was developed to attract young children into being young consumers. Children are a Godsend to advertising which means children give a new life and potentiality to advertisers and marketers in order to create new advertisements and product. Probably, the most important reason why marketers and advertisers give
"(Wolf) For instance, they can make their own designs for T-shirts. Firstly, they started creating attractive products such as Pokemon which based on the old interests of the children in the past. This could affect children by having violent acts. signed an agreement for being a sponsor of Coca-Cola. Word Count 1,066 . But as stated by the Consumers Union, most of these advertisements include ambiguous, wrong and incomplete information. For instance, if you buy Pokemon blue then when you finish it you have to buy Pokemon yellow. There are many things that parents who want to save their children from being consumers can do many things. Because of the raising average age of a mother and having more money, parents like to spend money on their children's clothes. Also they believe that "when brand advertising shows up in schools, there is also a feeling that a product is endorsed, and this can effect the integrity of education. This pushes children to buy or spend money. Since 1989, learning materials such as teaching videos and soft drinks or snacks have been coming on TV as advertisements. (McCready) Last, but not least, pester power which is the pressure that children make on their parents is becoming more important. They usually use the collecting method. Although, they usually see television as a babysitter they know exactly the effects of TV on children.
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