Digital media and technology is one of the fastest growing concepts in the world. It has changed the way we do just about everything. It has made a considerable transformation in how we communicate. From MTV to the Internet, digital media and technology has provided tool to allow expression that was once only available to one's own mind. Audio, video, lightning, data, security, phones, and even heat and air conditioning id going (if not already) to digital format. Today, technology has provided tools to extract these images and thoughts to others.
             Digital media and technology is already an essential pert of other technologies. For example, it is used in computers, telephone systems, and compact discs. Everyday there is a new form of digital media emerging. These forms can be from web-cams, flat-screen TV's, color screen cell phones, digital subscriber lines (DSL), virtual reality systems, holographic theaters, digital papers and palm pilots. The rapid developments in digital media technology have profound effects on human communication. Both personal and mass communication will change and adapt as a result of the emergence of new technology. A new infrastructure will be created, giving everyone access to digital services. The general trends are towards a digital world, where all types of information will be captured, processed and distributed digitally. Data, text, sound, images, animation, video and all of their combinations will be communicated in digital form. The media landscape will become digital. New, electronic media will emerge and current media will have to accommodate and utilize the new tools in order to stay competitive. Digital media and technology will have an impact on everything national broadcasters do. These things include making programs, storing materials in archives, and getting the signal from video to home. The capacity of every media organization to effectively tackle the challenge...