It has been said that as long as the human species is in a living state conformity shall be part of how human society functions and part of man's natural tendencies. The more people already agree upon or share a particular idea, the more easily a newcomer will in turn be converted to that id...

"Emotional labour is an element of work activity in which the worker is required to display certain emotions in order to complete work tasks in the way required by an employer." (Organizing and Managing Work, Tony J.Watson, 2002, chapter 5). Analyses of emotional labour are crucial for la...