Executive Summary This proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are include...

History One of the first fast-food chains to go international during the late 1960's. KFC develops one of the world's most recognizable brands. Heublein, Inc. acquired KFC in 1971. Problems arose in service quality and restaurant cleanliness as well as quality control and new rest...

Strengths KFC has a very long history and has the most recognizable brand in chicken. With over 50% of the market share it becomes very difficult for new companies who may want to enter the market. KFC has name recognition around the world and has been globally positioned for many years. KFC&apo...