Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, ...

It seems like everywhere you turn these days there is some beer or hard alcohol advertisement showing up in magazines or on television carrying promises of success and eternal happiness if you use their product. While flipping through several magazines I came upon a series of ads for Bacardi Rum....