Can you imagine if only one of those "doodles" that you have drawn while on the telephone had turned into a multi million-dollar business? Can you see your picture on the cover of Fortune magazine? Rollin King and Herb Kelleher, the creators of Southwest Airlines could. What began as a convers...

Case Analysis of Southwest Airlines By Vikas Kapoor I. Facts of the Case: • The hub-and-spoke model used by the nation's largest airlines was designed to extract high fares from customers while moving them seamlessly to points around the globe. • By the end of 2000, the cracks i...

HOW IT ALL STARTED Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service ...

NUTS WITH GUTS! Herb Kelleher's Motivating Techniques By Marilyn Caples "The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stab...

Commercial airline accidents are often very catastrophic and can be attributed to human error in over 60% of all cases (Salas, Burke, Bowers, & Wilson 2001). One of the largest sources of human error is a lack of teamwork amongst the flight crew. The tasks involved in safely flying an aircraft are v...

1) What are the structural forces in the airline industry that have made it so unprofitable? Analyzing an industry is focusing on the different forces driving the competition in it. Michael Porter has given a huge contribution in this field with his "five forces" model. This extends the...