Case Analysis of Southwest Airlines By Vikas Kapoor I. Facts of the Case: • The hub-and-spoke model used by the nation's largest airlines was designed to extract high fares from customers while moving them seamlessly to points around the globe. • By the end of 2000, the cracks i...

HOW IT ALL STARTED Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher are the founders of the company. The end of 1971 SWA immediately began to expand. In 1972 all Houston service ...

Delta Airlines traces its roots back to 1924, when Huff Daland Dusters founded the world's first aerial crop dusting organization. In 1928 the company became Delta Air Service and on June 17, 1929, Delta began its airline service with the first passenger flights over a route stretching from ...