This essay is an analysis of two advertising posters, one of being a modern piece of media, the other being aimed at the previous generation. I will be reviewing posters from Coca Cola and Benetton, the latter being the modern piece of media in this comparison. Firstly, I think it is important...

Imagine that you are on a sunny hot day; suddenly you arrive to a store. You stand in front of the refrigerator and you see there are only Cokes and Pepsis. Both are really good cola soft drinks, but, which one would you prefer? Red or blue? They might look pretty alike, but the bottle variety, the ...