Executive Summary The main objective of this report is to gain more understanding on the importance of strategic management to organizations, to understand a range of strategic management models, to demonstrate analysis and evaluation of a range of strategic management models, to demonstrate an abi...

Executive Summary The main objective of this report is to gain more understanding on the importance of strategic management to organizations, to understand a range of strategic management models, to demonstrate analysis and evaluation of a range of strategic management models, to demonstrate an abi...

Introduction Does the consumer want to set their own price? Well, that is what Jay Walker, the founder of Priceline.com, was beating on. This new idea in consumer marketing started out with a bang then took a severe drop around the turn of the century. The company has tried several approaches a...