During the 17th and 18th centuries Europe entered a period of Enlightenment. This period denounced and rejected the Aristotelian view of Scholasticism that still dominated Renaissance Europe, and brought forth a fresh view on the world through rationalization and logic. John Locke (1632-1704) and Je...

Abstract:"Endless Propaganda, by Paul Rutherford, underscores the presence of advertising rhetoric, even it the context of apparently non-partisan collective health issues such as cancer. Throughout this book, Rutherford argues that the public sphere has been transformed into a hug...