INTRODUCTION Brands The objective of this assignment is to discuss Brands & Brand Management. "The most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. According to Philip Kotler brand is define as a name, term, sign, symbol, desig...

In the theories of marketing there are various reasons why products succeed and not all of them are known to the people, who market the products, and certainly not of them are set up through plans of the marketing team. This is a case of a relatively new health beverag...