Tobacco marketing has long been a part of the adolescent experience. Images of the Marlboro cowboy and Joe Camel are familiar to generations of former and current adolescents. Recent changes in tobacco legislation have restricted advertising methods available to the tobacco industry. Gone are the d...

Can you picture Joe Camel and the Marlboro Man? It might be difficult to find a consumer who could not identify them immediately because these two characters have become well-known representations of their products. Open any publication today and it will be difficult for a reader to avoid being bomb...

"Whasaaaaap!"-- two words, combined into one. This word was THE WORD, just a year or two ago, stemming from a Budweiser commercial that showed a group of friends greeting each other on the phone with this phrase. The phrase became so famous that the group of friends who started it even mad...