Abstract: "Endless Propaganda, by Paul Rutherford, underscores the presence of advertising rhetoric, even it the context of apparently non-partisan collective health issues such as cancer. Throughout this book, Rutherford argues that the public sphere has been transforme...

1) A consumer is socially defined as someone whom is pressured into buying items forced upon them my capitalist methods. They are also people who believe that if they buy a particular item it will make their lives better. Society has forced consumerism unto people and it has increased over the las...

In this article, the author, Mona Domosh, argues that the relationship between gender ideology and the development of modern consumer culture develops the cultural landscape of retailing. She examined the development of the new retailing space in mid-nineteenth-century New York City, focusing on the...