In today's society media texts are very influential in changing or altering the listener, viewer or reader's point of view, by introducing different versions of reality. In every article the way in which an event is viewed changes, depending on the cultural background or beliefs of the ...

One of the most intriguing discourses in contemporary marketing management is the standardization of international marketing strategies. The research work carried in this field dates back to the 1960s when Terpstra [1], and later Sorenson and Wiechmann [2], described it as a common market program an...