One of the most intriguing discourses in contemporary marketing management is the standardization of international marketing strategies. The research work carried in this field dates back to the 1960s when Terpstra [1], and later Sorenson and Wiechmann [2], described it as a common market program an...

Executive Summary In marketing mix there are four key points, which is very important like price, promotion, place and product. IMC main drive is stemming from marketing and corporate management, followed by advertising and sales. This paper will discuss about how important Integrated Marketing Co...

It's Just Syrup and Water There is a grand war going on in today's world that many of us are unaware of, but are affected by everyday. This war takes place at home, on the highways, in magazines, and in stores. It is the war of marketing. Just about every company t...