Joseph P. Milazzo November 11, 1999 Gardenburger Case Analysis Marketing 6000 Executive Summary Gardenburger Incorporated is the leading developer, producer and marketer of meat-substitute burgers in the United States. This company was founded in 1985 in response to the public's growing interes...

swot analysis McDonald's vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald's organization, the first issue we will examine is their company goals. McDonald's has a goal of one hundred percent total customer satisfaction. However, they do realize tha...

Life on the Fast Food Lane In Fast Food Nation, by Eric Schlosser it discusses the bad eating habits and the unhealthy foods that cook behind the grill. This informative book shows not only what goes on in America, but also what happens behind the counter in other countries. It discusses the hea...