"Whasaaaaap!"-- two words, combined into one. This word was THE WORD, just a year or two ago, stemming from a Budweiser commercial that showed a group of friends greeting each other on the phone with this phrase. The phrase became so famous that the group of friends who started it even mad...

"Knowledge is contagious. Infect the truth." This phrase has been heard in television commercials and has been read in magazine advertisements. What does it really mean? There is a campaign called Truth, whose main purpose is to educate others on the dangers of smoking and tobacco use. The...

Effective Media and Tobacco Advertising is everywhere we look today. According to recent estimates, most Americans see or hear nearly 2,000 advertisements a day, whether it is on television, radio, billboards, magazines, or newspapers. But what is advertising exactly? In short, advertising i...

Smoking: An endangerment to everyone's life Have you ever tried smoking? If you have and continued, have you ever tried to quit? In 1999, an estimated 45.7 million adults were former smokers. Of the current 46.5 million smokers, more than 32 million persons reported they wanted to quit s...