Abstract There is a wealth of research demonstrating that caffeine can improve aspects of cognitive performance and mood, but few has concluded that caffeine could enhance working memory. This study measured the effects of caffeine on several measures of alertness and cognitive performance, while ...

What was obvious in setting up this argument were the conflicts and complementary aspects of the several perspectives reviewed. In the first instance psychoanalytical perspectives underpinning attachment theory is seen to conflict with the humanistic perspective, for example, the coexisting stage t...

What did you do yesterday? What did you do on the same day a year ago? Ten years ago? It is highly probable that you cannot recall what you were doing on a specific date ten years you, you have forgotten. The phenomenon of forgetting is an important topic to investigate as it can give us a further u...

Freud's psychoanalytic theory with its model of the mind and its central concepts provides a better interpretation of one's behavior and accounts for behavior on a wider scope of issues than does the radical behaviorist theory of B. F. Skinner. Skinner successfully explains human behavio...

A successful advertisement must not only be attention grabbing by its graphic designs, it should also relates to the audiences and speaks to their needs. 'People in different stages of life have different needs¡ (Wells, 1989, pp97) for example younger audience might find magazines like FHM, ELLE o...

A successful advertisement must not only be attention grabbing by its graphic designs, it should also relates to the audiences and speaks to their needs. 'People in different stages of life have different needs¡ (Wells, 1989, pp97) for example younger audience might find magazines like FHM, ELLE o...

Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both th...

Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both th...

Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both th...

Ethics vs. Effectiveness With Fear Appeal in Public Service Announcements by Jeff Brotherton Communication 357 Dr. Keri Bodensteiner April 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both th...

"It is ironic that virtues of loyalty, discipline, and self-sacrifice that we value so highly in the individual are the very properties that create destructive organizational engines of war and bind men to malevolent systems of authority. The aftermath of the Holocaust and the events leading u...

The Study of the Mind: Mind & Thinking The objective of The Mind is to provide the reader with a unique overview of the thinking of human kind. Self-understanding is one of humankind's most ancient quests. Who am I? What is my relationship to the world around me? These questions marked ...

Are There Tests That Could Predict Violence in School Students? This is an overview of the types of constructs which one might look at to determine if a student is in a high risk category for acting out in a violent manner, and the types of tests which would measure those constructs. We will loo...

A Towering Debate Ever wondered if it is possible to forget a major event in your life and then after several years just recover that lost memory? If you have and were unable to reach a conclusion on this issue you are not alone. The reliability of repressed and recovered memorie...