To buy or not to buy, that is the question.... (What Effects do Price Promotions have on Brand Loyalty?) By: This paper provides an overview of price promotion & brand loyalty; in addition to a review of subsequent research, evidence & analysis of the effect price promotions have on brand loyal...

Quality is the concept used nowadays in the trade of any good. It is defined by international standards ISO 8402 as "The totality of features and characteristics of a product or service that bear on its ability to satisfy stated or implied needs." Quality is related to many products specif...

"Any damn fool can put on a deal, but it takes a genius, faith and perseverance to create a brand." How can Tatas sell salt at a premium and still outsell its competitors? Why does coca-cola sell more cola based drinks around the world than anyone else? The reason is simple: They create...

Advertising may be one of the essential marketing tools available to the corporate sector today, but it is certainly not the most ethical one. Advertising has come under attack from various sections of society because of the images it projects and the way they ultimately affect all of us. If we care...

Case 6-9 During AG (Fottle) In the 1980s the Fottle, During AG's, latest development in liquid packaging had proved its success in the detergent industry throughout most of Europe. Walter During, owner and manager of the Swedish company was determined to take his incredible product as far as ...

I like the experience in general, but then I feel if they spend less on such details and decorations in their own store they could actually save more; why can't they put this money into lowering their regular price levels Sometimes I feel cheated. -A customer at an 'xclusive stor...

It often goes unnoticed how strongly people are influenced by advertisements. Whether it is on television, in magazines, or on billboards, advertisements persuade people one way or the other. It\'s not until one feels themselves caving under the pressure of the advertisers that they realize the impa...

1. Success as a Web Search Engine a. Why was Yahoo! such an early success on the Web? Yahoo was an early success due to a combination of factors such as timing, hard work, and a good understanding of Web surfer's tastes and needs.. In early 1995, Net mania was just flowering. It ...