EXECUTIVE SUMMARY Amazon.com has experienced exceptional growth since the company's inception in early 1994. The company has grown to a massive online superstore with recent sales of $1.64 billion in 1999, an increase of 270% from the previous year's sales. The stellar grow of the company...

Innovation is important and considerable to an organization. A lot of todays' organisations, in order to be in competition, have to create new strategies to stay a step ahead of each other. The owners of these organisations have to come up with new ideas to have customers all year round. What m...