1. The elements of the promotion mix used by Kellogg's include advertising and sales promotion. Of these two, advertising is the most important in building the brand's image. Kellogg's brands are identified by their trademark characters-Tony the Tiger; Toucan Sam; and Snap, Crackle...

The Automobile Industry has seen sweeping changes in the recent past -Thanks to the entry of many Multinational Companies such as, Ford, Hyundai, Mitsubishi, Daewoo. These Multinational companies have set up their operations internationally not only to cater to the domestic market but also to tap th...