Business Etiquette in Marketing to Other Countries "Despite popular beliefs to the contrary, the single greatest barrier to business success is the one erected by culture." (Hall) When it comes to doing business in other countries it is a must to be cross-culturally aware. The cost of...

Contemporary society requires that communication occur between individuals of different linguistic and cultural backgrounds. Thus inter- cultural communication has become an important area of investigation among linguists and business managers alike. Operating in a global society, indivi...