In society today, the Internet is a fabulous tool for automobilecompanies to inform the public about their products. In addition, theInternet serves the consumer, allowing potential customers to researchvarious vehicles they are considering. By bringing customers in throughInternet-generated...

Introduction Webonomics, by Evan I. Schwartz, is a practical, strategic tool for positioning and growing your business in the today's exploding World Wide Web economy. Schwartz addresses the unique problems and rewards businesses can expect to encounter when conducting business in cyberspac...

Executive Summary Levi's, Red Tab, Silver Tab, and Original Spin call it what you want, but the name brings comfort, quality and durability. These are all styles from Levi's Strauss and Company. Levi Strauss, a Bavarian immigrant, founded the company in 1853. Levi's patented the p...

Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country f...

TRUTH AND THE EVOLUTION OF THE PROFESSIONS: A COMPARATIVE STUDY OF `TRUTH IN ADVERTISING' AND `TRUE AND FAIR' FINANCIAL STATEMENTS IN NORTH AMERICA DURING THE PROGRESSIVE ERA Both advertisers and auditors wrestled with the truth of their text during the Progressive Era (1880-1940). Although in No...

Within a social structure, there are many factors that influence how individuals view others and themselves. As an example, an individual\'s social class, cultural beliefs, and commitment to religion will influence how that person functions within a social structure. While all of these factors and m...

Communications is that what binds the world. Even though it is easy to give a simple answer when asked what communications exactly is, it is difficult to explain it so that it is understood clearly. There is a lot you need to consider with it. There are different areas concerning communications and ...

Have you ever asked yourself if subliminal audiocassette tapes really work? These audiocassette tapes produce everything from quick weight loss to peace of mind. Well, Professor Philip M. Merikle of the University of Waterloo Ontario did a study on this exact topic. Professor Merikle noticed an incr...

The 1974 Health and Safety Act summarises that it is every employer\'s duty to ensure so far as is reasonably practical, the employee\'s health, safety, and welfare at work. It is your employer\'s duty to assess the risks that the employees and none employees are exposed to at work. Where to find ha...

Executive Summary In this report, we will discuss the effective marketing strategies being used by Rothman\'s tobacco company. Rothman is a Canada company. As we know, it is a big company in the world, and has several brands. Rothman\'s Main market is North America, which is United States and Canada...

"Planning: Getting Off On the Right Foot" - Linda MohrIn the presentation given by Linda Mohr, she introduced different ideas and concepts on how to start off a business on the right track. She gave several ideas to think about before entering a venture. Self assessment and the reality of what it ...