Abstract The purpose of this study was to find out how much college/university students use texting to communicate with friends and family. Relatively little research has been completed which explores the exploding use of cell phone text messaging as a primary communication mode in both friendships ...

Contents Page Executive Summary 2 Introduction 3 Background and context 4 Methodology 5 Focus issue and core situation 7 Analysis of main driving factors 8 Scenarios 12 Strategic Plan 19 Reflective learning on scenario planning practice 21 Summary, recommendations & conclusions 23 Appen...