I. Introduction to the Project Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Lamb/Hair/McDaniel 3). Marketing is vital to the success of a busin...

Business Overview Industry Overview Industry Characteristics People have been eating yogurt for at least 4000 years; however, the origin of yogurt is unknown. Today yogurt is part of the dairy food group as illustrated in the food guide pyramid. It is suggested that people have 2-3 serving...

Joseph P. MilazzoNovember 11, 1999Gardenburger Case AnalysisMarketing 6000Executive SummaryGardenburger Incorporated is the leading developer, producer and marketer of meat-substitute burgers in the United States. This company was founded in 1985 in response to the public's growing interests in die...

Executive SummaryThis proposal describes Pizza Hut and the introduction of a new product called "The Extreme." A brief history of Pizza Hut is provided at the beginning of this proposal along with an analysis of the fast food industry. Current trends in demographics and eating habits are included....

What social, cultural, political and practical difficulties do foreign firms face in trying to sell their products in Asia Pacific markets?IntroductionThe opening up of the Asia Pacific markets to foreign investment has been viewed by many as an opportunity not to be missed. The large and relatively...