Everyone communicates with one another for infinite reasons. One of these reasons is to persuade others to behave or think in a way that one desires. Persuasive communication is seen everyday in everywhere. Television commercials, magazine advertisements, articles on newspapers, and salesperson a...

Abstract "100 Awesome Kids – What will your child do today?" is a pro-social project meant to be utilized with Ser Padres magazine, helping over 4 million Latina moms get their children to "do good" deeds at home and within their community. Using theories we have studied t...

The most critical factor of the fall and rise of businesses, schools, religious groups, non-profit, and military organizations are effectiveness of the organizations leaders. Since 1900, there have been thousands of books and articles written on leadership. The studies have discovered that human per...

Ethics vs. EffectivenessWith Fear Appeal in Public Service Announcementsby Jeff BrothertonCommunication 357Dr. Keri BodensteinerApril 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the con...

Ethics vs. EffectivenessWith Fear Appeal in Public Service Announcementsby Jeff BrothertonCommunication 357Dr. Keri BodensteinerApril 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the con...

Ethics vs. EffectivenessWith Fear Appeal in Public Service Announcementsby Jeff BrothertonCommunication 357Dr. Keri BodensteinerApril 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the con...

Ethics vs. EffectivenessWith Fear Appeal in Public Service Announcementsby Jeff BrothertonCommunication 357Dr. Keri BodensteinerApril 23, 2001 Recently, within modern advertising, the use of emotional appeal has been an issue of growing interest in both the advertising industry as well as the con...

Attitude - Behaviour Relationship . Attitude does not directly predict behaviours. There has been lots of debate on the link between attitude and behaviour in in arena of consumer behaviour.Introduction With the purpose of solving problems it is frequently needed to forecast or predict people's beha...

Any discussion of goal theory would have to note the work of Lathamand Locke, Abraham Maslow and Alderfer at least, along with other theoriesthat are useful in management. Latham and Locke noted that motivation andperformance are higher when individuals set specific goals, and also, thatthose...

The Psychology of Eyewitness Accounts The human memory, while in many ways an amazing tool, is highly flawed. Although we have the power to remember a vast amount of information, our mind can use our memory to essentially "trick" us, sometimes even to the extent of remembering in ...