"We do accept license fee-funded BBC needs to be popular. But it does not need to be populist. It has the money to give us something different." –Gerry Murphy, CEO Carlton Communications, speaking to Royal Television Society Since its in...

Abstract This essay intends to discuss the following statement; Digital Broadcasting will have a fundamental effect on viewing patterns, popular culture and audience identity. This will be done firstly by looking at the history of the BBC and the original intention of Public Service Broadc...