Mastering Public Opinion How much of what a person sees and hears, on any given day, can be qualified as clear and truthful information? If persuasion, as an idea, has a purpose then who gets to be the target? Is every advertising campaign, political message or military campaign we come across,...

Corruption of Power In the words of Winston Churchill, "Power corrupts, but absolute power corrupts absolutely". This statement echo's a typical yet sometimes unpleasant characteristic of human nature. Time and again throughout history mankind has repeatedly demonstrated an inheren...