"Victoria's Secret, you're murdering my budget!" Proclaims regular customer Cyanne after making another online purchase from her favorite retail store. When asked to rank the company's website, the shopper admits "4.5 stars. It would have been 5 stars if I'd sto...

The retail industry is a booming industry where consumers spend a lot of money every year. With consumer spending on the rise year after year, there has been a need to examine the customer's interaction with the retail store itself. Every part of a retail store, such as your local Abercrombie...

Frequency Marketing Defined: Frequency marketing is the term applied to any program designed to generate brand loyalty and cultivate a long- lasting relationship with customers. Specifically, it encourages and rewards the ongoing purchase of products and services. Frequency Marketing Frequency...