Introduction The marketing concept suggest that to achieve organisational goals and be more profitable, an organisation should focuses its efforts on developing marketing mixes that best meet the needs of the consumer. However, since consumer needs within a market vary, one marketing mix could no...

1. Introduction Retailing is the activity of selling goods and services to final consumer for their own personal use. All about the distribution of goods and service because retailers play a key role in the journey that products make from manufacture, grower or service-provider to the person who co...

Political · Euro Debate January 1st 2002 was E-day. The day that 12 prominent European groups finally brought their currencies together as one. The debate as to whether to join the Euro for the UK had been fierce. The UK had negotiated an opt out clause in the Maastricht treaty of 1992 ...