In an increasingly digital age, nothing can replace the power of human contact for establishing and maintaining business relations.
             Exhibitions are unique amongst new and established media in enabling customers, prospects and industry colleagues to meet face to face.
             Each year, Exhibitions bring together over 156,000 suppliers and 9 million buyers from around the globe,facilitating billions of dollars in business.
             Whether you're a buyer of products and services or a supplier, a multi-national organization or a start-up business, a trade association or a government department,
            
             Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are the only media where buyer, seller and product physically come together - a potent force for business.
             Highly targeted
             With their tightly focused profiles and carefully targeted audiences, trade exhibitions are a highly cost-effective sales and marketing platform.
             Flexible
             Exhibitions provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together
             A two-way communication process
             Unlike magazines and direct mail, exhibitions involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face to face - the most effective way to build and sustain customer relations.
             A three-dimensional media
             An advert, direct mailing or web page may say a product is the fastest, quietest, smallest or most advanced on the market. At an exhibition, suppliers can physically demonstrate product benefits, and...