with the actual recording of an act's record are setup properly. In essence, The A&R Department can serve as a liaison between an artist and all the other departments at the label.
• The Art Department supervises all product design jobs, (CD, Tape, Vinyl cover art), trade and consumer press advertising, retail sales posters and flats, and other needs of the print media.
• The Marketing Department is responsible for creating the overall marketing plan for every record that the label is releasing. They are also involved in coordinating all the promotion, publicity, and sales campaigns that the label is committed to.
• The Publicity Department arranges for any feature stories, interviews, or record reviews in local and national newspapers, magazines, web-zines, as well as the broadcast opportunities for such coverage on radio stations and television. They may also co-ordinate any of these publicity opportunities with an artist's own Publicist
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