"sex sells".
             Advertisement 1 is an ad for a Ralph Lauren fragrance. The ad jumped out at me because in most magazines, the majority of ads are dressed up in many bright and different colors. This ad was done in black and white, which helped it stand out from preceding pages as I was flipping through. The picture shows a fit, muscular, male and a presumably stereotypical "attractive" female in a kissing embrace. The bottle of fragrance is blown up very large in the front of the ad, as to be right in your line of sight if you were looking at the couple. The affect of the ad is that as you notice the couple and think (from a male's point of view) of how you would like to be like the guy in the photo. That is, having a fit
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